MINI Cooper
A new, improved homepage for an elevated car buying experience
MINI sets themselves apart from their competitors in the automotive space by embracing their quirks and showcasing their incredible community of MINI drivers. In order to reflect the personality of their customers, I was tasked with redesigning the homepage to be more inviting, exploratory, and capture the essence of the brand.
Together with the Critical Mass team, we created a simple yet inviting experience for the landing of the MINI Cooper website.
Full Homepage Overhaul
With the Critical Mass creative team, I took on the opportunity of redesigning the MINI homepage and ran with it. This included utilizing their already great existing photography and enhancing it with inviting and informative components throughout the page. These interactive moments allowed users to explore and discover the fun of MINI vehicles, while driving them further into the product details of each model.
Custom Illustrations
I also had the opportunity to incorporate my illustrations skills into an interactive module for the entire lineup of MINI models. This involved capturing the personality of each model into a single, animated background graphic that introduced a moment of delight for users as they learned more about each vehicle. The end result was a set of colorful and unique elements that enhanced the browsing experience of the homepage.
